Floor Price Optimization with Header Bidding
Floor Price Optimization with Header Bidding
Most publishers assume that once they implement header demand that optimizing floor prices is not necessary. Our research and experience with our publisher clients shows that when properly implemented, floor price optimization can have a meaningful impact on revenue. Below you will find relevant articles on the subject.
Floor Price Optimization with Header Bidding Articles
3 Reasons Why Automated Floor Price Optimization Drives More Revenue
in Header Bidding Set Ups, Part 1
3 Reasons Why Automated Floor Price Optimization Drives More Revenue
in Header Bidding Set Ups, Part 2
How PCH Media “Matches the Market” with Adomik’s Automated Price Optimization – A Case Study
The A/B test: A key Test & Measurement Framework for Publishers, Pt 1. Intro & Benefits
The A/B test: A Key Testing & Measurement Framework for Publishers, Part 2
Floor Optimization with Header Bidding Downloads
Tags :
Key industry topic