We Are Very Excited to Announce the Launch of Benchmark!
Benchmark is our revamped exclusive advertising market index and benchmarking tool, available in the US, UK, Japan, France, Germany, Italy, Netherlands, Belgium, Australia and Spain. It includes a new UI and some new features such as Market Overview, Analytics and Market Alerts, tailored to your success.
It is ideal to:
- Monitor programmatic demand activity
- Follow market trends in real time
- Compare your business to the market
- Discover new opportunities to grow your advertising revenue. Check how!
- For more information, ask for a demo of Benchmark now!
With Benchmark, when you log into the Adomik Platform,
Source: Adomik Benchmark
- You’ll read about Market figures, Top brands and Top buyers buying deals
- You will react to hunt new demand & farm your successful relationship with buyers
- Monitor how you leverage transaction types vs the market
- Refine your pricing strategy
- Understand how and where the market is growing compared to your own business
- Detect how SSPs are connected to demand
- Identify inventory scopes that are driving demand
Below is an extract from the Benchmark market data in the USA:
1. Market Figures for April**:
Market Revenue Trends
US Market Revenue Growth: -11.2%. The drop in revenue mainly caused by a decrease in both impressions (- 2.3%) and CPM (- 9.1%).
Zoom on deals
US Deals Market Revenue Growth: -21.8%
Deal Revenue Market Share: 17%
The drop in revenue from March to April comes as no surprise and is in line with historical data. The drop is more pronounced for the PMP market, with major brands such as Target, AT&T, Hyundai and State Farm reducing significantly their spend.
2. Top 5 Brands Spending on Deals in April**
Source: Adomik Benchmark
The top brands are pretty stable month-on-month, with Target as a new entry and Hyundai exiting the top 5.
3. Top 5 Buyers Spending on Deals in April**
Source: Adomik Benchmark
**Data extracted from Adomik Benchmark for the period between March 1st to 31st and April 1st to 30th 2019.
You can subscribe to a monthly newsletter called “Benchmark Newsletter” to receive programmatic market data and a short analysis for your country. It is available in the USA, UK, France, the Netherlands, Belgium, Australia and Spain. If you are interested in staying up to-date with the programmatic market, feel free to subscribe.