Benchmark

“We first started using Adomik Benchmark in the hope of optimizing our sales resources in a competitive programmatic market. Now that we have used it for a couple of months, we can say that it’s been a great tool for our sales team to identify all major programmatic campaigns recently launched that are not live on our inventory. In addition to this, the Benchmark tool allows us to compare NPR’s performance against other publishers: It’s great to be able to see what’s happening in the overall programmatic market and adjust our strategy based on these analytics.”

“We partner with Adomik and use Benchmark to identify sales opportunities in the programmatic market across the ‘news’ vertical in the UK. The opportunities are sent directly by email with a weekly list of programmatic deal opportunities for us, with information on brands, CPM, and expected revenue. Our sales team can easily review them and take action thanks to the very actionable data insights.”

“The Adomik team and platform have been great in helping our sales teams be more prepared to spot new opportunities in the programmatic market. In addition to this, the platform offers us insights to monitor how spend in the advertising market is changing and adds value to our organisation by allowing us to compare our performance against current trading and market conditions.”

“We have been working with Adomik for 7 years and we particularly appreciate the reactivity of their teams and their ability to take our needs and feedback into account, including in product design and development. The Adomik suite allows us to very easily see how we are positioned compared to our market and to check that our deals deliver all possible value for our customers.”

“Benchmark helps me sell new PD and PG because it enables me to not only find the most current deal types bought by top financial brands, but also which ad units and at what CPM levels. In return, my pre-emptive offers are more likely to get accepted by the programmatic media buyers.”

“One of the things that I am working on with the Condé Nast team in Europe is to centralise all of our programmatic data with Adomik and have a consistent view on all of these markets who are operating locally. The ability to measure everything in a consistent way is important for us.”

“The Sales team was also able to have access in real time to contained information about their accounts spending trends both with us and with the rest of the market providing true actionable insights for them. Finally, the aggregated data file that Adomik was able to export for us automatically became the backbone of our rev ops reporting dashboard.”

“The Benchmark App allows us to benchmark our business performance with our competitors and to know for which programmatic campaigns we are behind the market and which we can hope to have incremental income.”

“We have always believed that in digital advertising, one needs to constantly keep an eye out for new tech solutions to improve our offer to the market. This new partnership enriches the proposition of our digital network of premium publishing brands with additional useful tools”