Troubleshoot
Decipher your bid data and fix the hidden programmatic issues that cause you to lose revenue
Decipher your bid data and fix the hidden programmatic issues that cause you to lose revenue
Troubleshoot
Having a hard time identifying and prioritizing programmatic issues that lead to you losing revenue?
Troubleshoot crunches your bid data, provides you with a transparent picture of your programmatic auctions, and uncovers the programmatic issues that affect your programmatic revenue. You can rely on the Troubleshoot App to optimize your stack, better manage your demand, and generate more revenue as a direct result.
Why Troubleshoot?
Monitor the bidding behavior of your programmatic buyers and their brands with simple visibility of their number of bids, win rate, bids per CPM bucket, losing bids details, etc. Understand why they do not spend more with you, and share actionable recommendations with them to improve their win rate and the amount of budget they spend on your sites and apps
Identify “low fill rate” inventory scopes (at the ad-slot, browser, country, media type… levels), and access bid-level insights into the reasons why your programmatic auctions do not sell in order to fix the programmatic issues right away!
Get a clear understanding of how much money you leave on the table due to your “Ad Quality Settings” and exactly which programmatic campaign you block. Adjust your settings and unblock acceptable creatives to generate new sources of revenue
Access the winning and losing bid details for each of your Open Auction pricing rules to adapt your pricing scheme based on the demand value of your inventory
Detect technical issues regarding “tag implementation” that affect your programmatic auctions and fix them to “restart” monetization
Assess your “deal gains”, i.e. how much incremental revenue they generate vs. Open Auctions, to ensure that they perform properly and adapt your deal prices accordingly
SUPPORTED MONETIZATION PARTNERS
Features
Combination of simple revenue metrics and advanced bid insights: bid rates, win rates, bids per CPM bucket, winning & losing bid details, etc.
Reasons why a programmatic auction does not sell, why a buyer is losing auctions, etc.
Fully customizable dashboard that allows the creation of views for each troubleshooting use case (buyer, fill rate, pricing rules, etc.) with a combination of easy-to-read charts and tables
Granular data to filter on the inventory scope of your choice: website, app, ad slot, media type, country, browser, device, etc.
Start troubleshooting now!