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Best Practices for Publishers

Our adtech expertise for your stack analytics, revenue reporting

Adomik’s team of monetization experts, solution engineers, ad data scientists, product and customer success managers share their knowledge and best practices for publishers.

After years of looking after the world’s most trusted publishers’ ad stack or fixing their programmatic deal issues, we have compiled the best practices for publishers. Please find below all the tips and guides you need for your stack analytics, revenue reporting, advertising yield management, as well as guides to fix your deal/PMP programmatic issues, but also programmatic market insights and studies, advertising market data evolution
during the Covid-19 context … and more!

MARKET ANALYSIS

Annual Results 2022 Programmatic trends in the French market

Programmatic barometer organized by Alliance Digitale (IAB France) with Adomik and Azerion: French programmatic market trends, analysis by format, deal type, and the top advertisers in the market.

🇫🇷 For the French version

🇬🇧 For the English version

WHITE PAPER

Do Curated Marketplaces Improve Auction Packages?

According to a study carried out by Adomik in the first half of 2022 among the leading advertising sales houses in France, 5% of publishers’ programmatic revenues come from curated deals or auction package deals.

What are these new purchasing methods, and why are they gaining popularity?

🇬🇧 For the English version 

🇫🇷 For the French version

MARKET ANALYSIS

H1 2022 vs. H1 2021 Programmatic trends in the French market

In this programmatic barometer jointly organized with IAB France and Adverline, you will learn about French programmatic market trends, in-depth analysis by device, format, deal type, and discover the top advertisers and bidders in the market.

🇬🇧 For the English version 

MARKET ANALYSIS

H1 2021 vs. H1 2020 Programmatic Barometer of the French Market

In this programmatic barometer jointly organized with IAB France and Adverline you will learn more on the French programmatic market, in-depth analysis per device, format, deal type, and discover the top advertisers, buyers, and bidders in the market.

MARKET ANALYSIS

2021 vs. 2020 Programmatic trends in the French market

In this programmatic barometer jointly organized with IAB France and Adverline, you will learn about French programmatic market trends, in-depth analysis by device, format, deal type, and discover the top advertisers and bidders in the market.

🇬🇧 For the English version 

MARKET ANALYSIS

H1 2021 vs. H1 2020 Programmatic Barometer in the Spanish market

In this programmatic barometer jointly organized with IAB Spain and Sibbo, you will learn more on the dynamism of the Spanish programmatic market. The study brings rich insights, granularity and transparency for all player in the value chain.

MARKET ANALYSIS

PMP Trends in the UK and guidance to boost your sales

Learn how to boost your programmatic sales for Q4 2021 with this market study focusing on programmatic deals in H2. Rich insights, market trends and analysis of the UK market to help you increase your revenue in H2.

MARKET ANALYSIS

Analysis of the Programmatic Market Post Apple ATT – Q2 2021

What is the impact of Apple’s App Tracking Transparency on Publishers’ CPM and revenue? In this study, we examine advertising trends in the French market.

WHITE PAPER

Deal Management – A Practical Guide to Deal Troubleshooting – March 2021

Call it deal ID, Programmatic Guaranteed, PMP… Programmatic marketplaces have become a key component of modern media buying/sales strategies. In this guide, we examine best practices for publishers on issues that can affect your deals and offer tips on how to solve them.

MARKET ANALYSIS

Evolution of the Programmatic Market – June 2020

Adomik has been providing weekly market insights during the Covid Crisis across multiple markets since mid-March 2020 when we noticed a drop in Publisher programmatic advertising revenue. Download this 2nd analysis of the programmatic market!

MARKET ANALYSIS

Evolution of the Programmatic Market – May 2020

Here is an analysis of the evolution of the programmatic market for the periods of March 16 – April 30 Vs March 1-15 2020.  You will learn about the most relevant market trends in the UK, US, German, French, Dutch, Belgian, Italian, and Spanish programmatic markets.

WHITE PAPER

Adomik’s Observations on Google Migration to 1st Price

Here is a three-series article of Adomik’s observations on Google Migration to 1st Price. The migration to 1st price is now well behind us, so it is time to conduct an assessment on a longer time span.

WHITE PAPER

Best Practices for Publishers on Google Ad Manager Unified Pricing Rules

As part of its transition to unified first price auctions, Google deprecated its Pricing Rules, that Publishers used to use to manage their floors in Google AdX, and replacing them with Unified Pricing Rules – “UPR”. This change actually has much deeper effects on Publisher yield management and monetization than any other feature change Google has introduced in the recent past.

WHITE PAPER

Google Move to First-Price Auction. Market Effects and Best Practices For Publishers

From the end of 2019, Google runs a unique first-price auction at the GAM level. All ad-tech players wondered what were the consequences of this move. So we decided to publish a white paper exploring this Google move: market effects and some best practices for Publishers.

WHITE PAPER

Fixing Private Marketplaces

The concept of Deal ID/PMP has a lot of promise — Publishers know their buyers and control pricing while buyers gain predictability and privilege. Both parties build better relationships. The channel can be immensely valuable if executed properly. We have collected some pain points and fixes to help you make Deals a key part of your programmatic yield management strategy.

WHITE PAPER

4 Golden Rules for Header Bidding Success

To help publishers overcome latency, complexity and data fragmentation, we’ve pulled together a guide with the best practices for publishers that they can follow to make the most from your header bidding solution.

WHITE PAPER

GDPR Impact Analysis

In this analysis of the impact of GDPR, we take a look at some major media buyers and their ad spend activity on the major advertising platforms in order to quantify the impact we’ve witnessed and try to make sense of it all. You’ll learn: what to do next, how to make a strategic plan to be GDPR compliant and how to be prepared for any upcoming changes in the market.

WHITE PAPER

Private Marketplace Quick Reference Guide

Private Marketplaces (PMP/Deal IDs) are complex and often confusing. Here’s a quick guide we have prepared to help you get the most out of this valued programmatic channel.

WHITE PAPER

Three Rules for Improving Yield Management

Adomik took part in Google’s “Publisher Talent Academy” on March 22nd, 2018 in Paris. In a panel with Google and Mediarithmics, we presented strategies for inventory valuation and yield management to the publishers in attendance. In this white paper, we’ll share our vision of the big picture and we’ll give details on the three strategies we recommended to maximize yield.

MARKET ANALYSIS

UK Programmatic Market State 2018

We opened our office in the UK in 2018 Q4 and we organized a breakfast-panel in London to celebrate the opening. For the occasion, Jean-François Bernard, CPO at Adomik, presented an analysis of the state of the UK programmatic market that we wanted to share with you. Click here to download the full presentation.

MARKET ANALYSIS

France Programmatic Market State 2018

We opened our office in the UK in 2018 Q4 and we organized a breakfast-panel in London to celebrate the opening. For the occasion, Jean-François Bernard, CPO at Adomik, presented an analysis of the state of the UK programmatic market that we wanted to share with you. Click here to download the full presentation.

WHITE PAPER

What First Price Auction Move Means for Publishers

The content in this document will help and provide with best practices for publishers manage the critical aspects of the migration to first price auctions. You will insure demand remains strong during the migration and that the publisher’s integrity as a supplier is not questioned.

WHITE PAPER

Holistic Yield Management

In today’s complex media ecosystem, the concept of managing yield has become much more complex. Yet by looking at yield holistically across the stack, the publisher gains more control and awareness of the impacts actions in one area affect others and the overall revenue.