Top Brands and Trends for June 2020 in the US Market According to Benchmark App
We are pleased to announce that Sell, the Adomik programmatic market index, is now called Benchmark ! As a reminder, Benchmark is based on data aggregated daily across all our customers for multiple SSPs.
In this blog post, you’ll find general trends and highlights of the top five programmatic brands in 8 markets below (data extracted for the periods June 1, 2020 – June 30, 2020 vs. May 1, 2020 – May 31, 2020) .
About Benchmark
The Adomik Benchmark App is a market index allowing you to monitor your programmatic demand activity, compare your business to the market and discover new opportunities to grow your advertising revenue.
- Monitor programmatic demand activity
- Compare your business to the market
- Discover new opportunities to grow your advertising revenue
Programs available in the US, UK, France, Netherlands, Belgium, Netherlands, Spain, and Japan.
Now, discover which brands have been spending the most on PG / PD * and / or deals, videos **, and mobile in June 2020 in these 8 markets, and understand how their spending has evolved compared to May 2020.
US MARKET TRENDS
Revenue change: + 12%
CPM change: + 19%
Impressions change: -6%
Highlights of the top 5 brands – PG / PD * and / or or deals
Highlights of the top 5 brands in June – video **
Highlights of the top 5 brands in June – mobile
About the Benchmark Newsletter
The monthly Benchmark newsletter is available in the US, UK, France, Netherlands, Belgium, Netherlands, Spain, and Japan. Subscribe to the Benchmark Newsletter to stay up to-date with the programmatic market!
For more details of Adomik Benchmark market index, contact us or request a demo:
* Programmatic guaranteed and preferred deals
** Video Instream and Video Outstream / Video Native
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Adomik Benchmark