Automated Deal Alerts in Adomik Deal App!
New in the Deal App: Automated and Customized deal alerts
Identify all deals/PMP that require immediate troubleshooting action thanks to the revamped Adomik Deal alerts.
Customize your alert settings and get access to your daily feed.
Deal Alerts allow publishers to monitor their deals and spot the ones requiring immediate attention if they aren’t transacting or are underperforming, and the reasons why. This level of information on deals/PMP is very valuable for a publisher and helps recover revenue at risk.
Automated alerts to inform you when a Deal requires action
In the Deal Alert section, there is a news feed that contains all the alerts on the publisher’s Deal/PMP that require troubleshooting or attention. They are Automated alerts upon issues affecting the deal delivery: unusual revenue drop, late pacing, low performance, etc. and the reasons why, so that the publisher team can troubleshoot very quickly and ensure monetization.
The alerts are ranked by day and by revenue issue. There are 6 different types of alerts on the deals/PMPs issues.
- Unusual revenue drops
“Revenue drop” alerts are compared to BENCHMARK market data and revenue trends from other Publishers on the market
- Late pacing for Programmatic Guaranteed & Preferred deals
- Stuck deals for deals that are supposed to start but do not deliver
- High Video error rate when the creative of Video deals does not render
- Low CTR, Viewability % or VTR
- Low Win rate when a buyer is bidding for a Deal but not able to win many impressions
Activate Market Comparisons to compare your deals to other publishers on the market
Now you can activate Market Comparison filters to see if your deals are below/above or similar to the market, which give you actionable insights.
Market comparisons are activated for different types of Deal Alerts:
- Revenue drop shows a comparison between the revenue drop for the Publisher and the market
- CTR show a comparison between the CTR (avg. based on user customisation) for the Publisher and the market
- Viewability show a comparison between the Viewability for the Publisher and the market
Also in Adomik Deal, try the Deal Center
Identify all deal delivery issues, fix them and recover your lost programmatic deal revenue
Also in your Deal App, the Deal center centralizes all information on your programmatic deals (PG, Preferred, Private, Public, etc.) from all your SSPs in one simple dashboard. Publishers have access to:
- Comprehensive insights on each deal including bid and error data for troubleshooting
- A rich selection of “purpose-built” views for your daily monitoring routine: a review of top revenue deals, PG pacing check-up, CTR/Viewability/VTR analysis, etc.
- Custom “tags” to categorize your deals and streamline their management (tags for Salespersons, Office location, etc.)
