Optimizing your deal revenue in 3 simple steps:
- Use Deal’s purpose-built deal views and alerts to easily spot all deal issues
- Access rich delivery insights on each deal to know what is going wrong
- Troubleshoot slow delivery deals and (re)start “stuck” deals to unblock incremental revenue
Up to 35% of deals can run into a delivery issue on a monthly basis, putting 20% of the deal revenue at risk. Using the Deal App to monitor the delivery of its deals, identifying delivery issues, and fixing them allows you to re-capture these 20%.*
*Based on Adomik analyses
As a publisher, you might have hundreds if not thousands of deals, spread across multiple SSPs, and there are many reasons why these deals could face delivery issues.
Among others:
- Deal setup issue on the buy-side or sell-side (missing creative, wrong Deal ID, bad targeting, bad creative tech specs, bad bidding strategy (bids too low) etc.),
- Complexity on the Sell-side stack that prevents a deal from delivering at the committed/expected pace (deal conflict, priority, inventory not properly connected to the SSP or not available, etc.),
- Technical issue (specifically on video with VAST constraints, latency issues…),
- Performance issue (with low CTR, View%, VTR%… or high CPC, CPV, CPCV)
