Issue Detection & Troubleshooting Use Cases
Fire up your AdOps team and unlock new revenue flows
Smart Advertising Analytics to fire up your AdOps, unlock new revenue flows and grow your programmatic revenue
Smart Advertising Analytics to fire up your AdOps, unlock new revenue flows and grow your programmatic revenue
For whom
Troubleshoot deals/PMP & Open Auctions‘ ad programmatic issues to unlock new revenue flows
Rely on powerful advertising data and insights to make better yield management decisions
Issue Detection and Optimization Use Cases
Access a unified analytics dashboard across your prebid revenue, bid-level prebid activity, and audience analytics data
Analyze the granular evolution of the bidding patterns of your bidders, the monetization of your users (revenue per user, per session), latency, etc. to define troubleshooting actions
Use the DEAL App‘s purpose-built views and alerts to easily spot all deal/Private Marketplace (PMP) ad programmatic issues
Access rich delivery insights on each deal/PMP to know what is going wrong
Troubleshoot slow delivery deals and (re)start “stuck” deals to unblock incremental advertising revenue
Detect when your key buyers are decreasing their spend with REPORT cross stack reporting; detect buyers that have a high loss rate in TROUBLESHOOT
Filter on those buyers in TROUBLESHOOT to understand the reasons behind the decreasing revenue: priority management, bidding issue, ad quality settings, etc.
Fix the programmatic issue directly or share your insights with the buyers to increase their advertising spend
Identify all scopes of inventory having a low fill rate/Revenue Per Mille (RPM) with REPORT comparative tables
Detect sudden drops of fill rate/RPM from the SSP down to the placement level
Get actionable insights with TROUBLESHOOT “unsold auctions” widget to resolve the programmatic issue
Know how much money you are losing because of your ad quality settings with TROUBLESHOOT “blocklist” bid insights
Identify the revenue opportunity behind each programmatic campaign that you block
“With the new Adomik platform, we were able to merge all of our SSPs’ reporting data into one single tool... By combining demand-side, sell-side and custom dimensions across our entire stack, the platform allows us to detect monetization opportunities to increase our display revenue.”
Fabian Schmitt
Team Lead Yield Operations
eBay Kleinanzeigen
And never miss an opportunity!
