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Posts by category
Category:
5 golden rules for header bidding
How to monitor Prebid performance with a header analytic tool dashboard
4th Golden Rule to Header Bidding Success: Managing prices in a HB setup
2nd Golden Rule to Header Bidding Success: The Magic Number of Header Partners
1st Golden Rule to Header Bidding Success: Nailing the Setup. Part 3 – Key Questions
Category:
5 golden rules to header bidding success
4 Golden Rules for Header Bidding Success – Download the Whitepaper for Publishers
Category:
5 header bidding golden rules
5 Golden Rules to Header Bidding, Part 1: Nailing the Setup: Hybrid Header Bidding Setups
3rd Golden Rule to Header Bidding Success: The proper use of header bidding analytics
1st Golden Rule to Header Bidding Success: Nailing the Setup. Part 2 – Server-Side and Hybrid Setups
1st Golden Rule to Header Bidding Success: Nailing the setup. Part 1 – Client-Side Header Bidding Setups
4 Golden Rules to Header Bidding Success, Introduction
Category:
add monetization partner
Programmatic Managers: How to monitor the migration of your business to a new platform
Category:
adexchanger industry preview
Meet Adomik at AdExchanger’s Industry Preview!
Category:
adomik
How did the Big Six spend their deal budget in February, through PG/PMP?
New! Maximize your Open Auction revenue with Adomik Yield 📈
PMP Trends in the UK and guidance to boost your sales
Kantar Relies on Adomik for its Programmatic Market Studies
GroupM(WPP) Partners with Adomik
H1 2021 vs. H1 2020 Programmatic Barometer in the Spanish market
Analysis of the Programmatic Market Post Apple ATT
Adomik x AdMonsters – Deal Trends in the US
New Data Connector : Rich Audience
The Adomik Platform has a new look!
UK Programmatic Market State 2018
Publisher Talks: How VICE Takes on The Latest Monetization Challenges
Publisher Trends: Heard at Digiday Publishing Summit Europe in Monaco
Product Update: AMP Inventory is now available in Optimize/Price
Adomik Is Expanding To Japan
Adomik is expanding to the UK
Reminder: Connect with Adomik at IAB Leadership summit next week.
Meet Adomik at Digiday Publisher Summit in Monaco
Adomik Awarded #14 ranking in Deloitte 2017 Technology Fast 500 for Europe, Middle East & Africa (EMEA)
Adomik Awarded #3 ranking in Deloitte 2017 TECHNOLOGY FAST 50
Adomik Awarded the National French Tech Pass for the Third Consecutive Year
Adomik at Admonsters OPS 2017
Adomik partners with Audience Square Publisher Co-op to deliver programmatic insights to its member publishers
A worthy listen for digital media sellers: Ben Thomson & James Allworth’s Exponent: All About Ads
Free Whitepaper: How to fix programmatic private marketplaces
Programmatic Publishers: A quick Q&A with Programmatic Advertising’s Slant
Is Header Bidding the New Black (for programmatic revenue)?
Adomik Presents at ExchangeWire’s ATS Paris
Adomik approved for French Tech Pass
Adomik Hires Several Ad Tech Vets To Lead New NY Office
Adomik honored to be mentioned in the New Paris Tech Guide
Coverage of our new office in New York from the JDN.
Category:
Adomik Benchmark
Insights into the supply paths of the French programmatic market – June 2022
H1 2022 vs. H1 2021 Programmatic Barometer of the French Market – July 2022
2021 vs. 2020 Programmatic Barometer of the French Market – Feb 2022
H1 2021 vs. H1 2020 Programmatic Barometer of the French Market
Sales Opportunities in Benchmark
2020 vs. 2019 Programmatic Barometer in the French market
New Adomik Case Study: Immediate Media
US elections’ Insights – Rabbit or Turtle? Find Out Trump’s and Biden’s Ad Spend Strategies
🆕 Post-1st-Lockdown 🗞️ Monthly Evolution of the Programmatic Market
Act upon new budgets quicker than ever with the upgraded Market Alerts!
Benchmark Newsletter, Top Brands and Trends
Benchmark Update: Compare your Performance per Industry Market Segment
A publisher’s guide for the COVID-19 era
During Lockdown – Evolution of the Programmatic Market per Country
New! Discover BENCHMARK, Adomik’s Programmatic market index!
New Metrics in Benchmark: Click Through Rate & Viewability
Category:
adomik breakfast
Learn How Team Media Use Reconciliation Of Data Flows To Better Control Its Advertising Activity
Learn How MEDIA.figaro Built A Data Reconciliation System And How They Use Adomik Benchmark
Learn How Prisma Media Reconciles Its Advertising Data Flows and Uses the Adomik Platform
Learn how Header Bidding Has Impacted The Guardian and How Their Teams Use Adomik
France Programmatic Market State 2018
Category:
adomik customers
New Adomik Case Study: Cox Automotive
How PCH Media "Matches the Market" with Adomik’s Automated Price Optimization – A Case Study
Adomik and PCH Media will present at Digiday Programmatic Media Summit in New Orleans November 13th
Category:
adomik data engine
A Wizard connector, to connect to all your monetization partners
New Data Connector : Taboola
New Data Connector : Sovrn
New Data Connector Added: Index CAL
New Data Connector Added: Yandex
New Data Connector Added: Sublime
New Data Connector Added: myTarget
New Data Connector Added: AdYouLike
New Data Connector Added: Criteo PMC
Category:
Adomik Deal
Automated Deal Alerts in Adomik Deal App
Deal Management Whitepaper – A Practical Guide to Deal Troubleshooting – March 2021
New! Adomik Deal 📈 : Spot programmatic deal issues, fix them, and recover lost revenue
Category:
adomik platform
Adomik at AdMonsters Publisher Forum Nashville 2022
New Feature in the Adomik Platform: Custom Profile
Adomik Launches WATCH Programmatic Market Intelligence Index
Act on New Market Entries with BENCHMARK Automatic Market Alerts
New Metrics in Report: Click Through Rate & Viewability
How to Detect Revenue Opportunities and Act Accordingly with Adomik
New Dimension in Report: Exchange Bidding Integration!
Filter your advertising data per agency, via the Buyer Holding dimension in Report !
Learn How Auto Trader UK Addresses In-Housing and How Many SSPs They Work With
From the Press: Adomik launches UK office and releases exclusive insights for the programmatic market
Category:
adomik price
Category:
Adomik report
Self-service Mapping to manage your Custom Dimensions directly from the Adomik Platform
Product Update: GAM Key Value in Report
Category:
Self-service Mapping
Category:
Adomik Sell
Filter Your Ad Data via the Media Types, PG, PD, Bidder Dimensions!
Category:
Adomik Sell Launch
Category:
Adomik Sell Launch
Category:
adomik watch
Category:
adtech
Adomik Panel Discussion at AdMonsters Ops Conference 2022 in NY
Analysis of the impact of Index bid caching
The New Adomik Platform: Rising to the challenge of advertising complexity
How transparency in today’s programmatic market can help create the next SnapChat.
Avoiding another RTB Unicorn
Introducing the Adomik Blog
Category:
advertising buyers
Identify the Real Buyers with Adomik True Buyers
Category:
advertising market index
Market Analysis: French Programmatic Market Trends 2018-2019
Top Brands and Trends for June 2018 in our 5 Markets According to Sell
Category:
advertising report
Report: All of your advertising data in one place
Category:
advertising revenue data
How to Identify Key Revenue Trends and React
Manage: Fuel your internal tools with the advertising revenue data set you need
Category:
advertising revenue trends
Category:
advertising yield management
Category:
ADX CPM
Google Move to First Price Auction. Part 2 of 4: Focus on CPM
Google Move to First Price Auction: Market Effects and Best Practices For Publishers, Part 1 of 4
Category:
Audio
Category:
auto trader
Category:
Awards
Category:
Best Practices
The A/B test: A Key Testing & Measurement Framework for Publishers, Part 2
The A/B test: A key test & measurement framework for publishers, Pt 1. Intro & Benefits
Best Practices: The Move to First-Price Auctions: Part 5, Monitoring
Best Practices: The Move to First-Price Auctions: Part 4, PMPs
Best Practices: The Move to First-Price Auctions: Part 3, Open Auction Floor Management
Best Practices: The Move to First-Price Auctions: Part 2, Demand Management
Best Practices: The Move to First-Price Auctions: An Overview
Category:
BEST PRACTICES FOR PUBLISHERS
Best Practices for Unified Pricing Rules. Part 3 of 3: How to Translate your Pricing Rules Into UPR
Best Practices for Unified Pricing Rules. Part 2 of 3: General Recommendations
Google Move to First Price Auction. Part 3 of 4: Focus on Floor Pricing
Category:
bid caching
Category:
bid shading
Category:
brand in housing
3 Key Market Trends: Brand In-Housing, the Rise in Programmatic CPM Rates, the GDPR
Category:
business migration
Category:
case study
Adomik empowers Fairfax Media to increase understanding and gain control of inventory.
How Defy Media uses Adomik to increase revenue and better understand buyer behavior – A Case Study
Category:
client side header bidding
Category:
CTR/viewability feature
Category:
custom profiles
Category:
data aggregation tool
Category:
data driven programmatic publishing
Meet Adomik at AdMonsters Ops 2018 NYC
Publisher Trends: Heard at Digiday Publishing Summit Europe in Monaco
Publisher Trending Topics: Heard at Digiday Programmatic Media Summit in New Orleans
Category:
data driven programmatic selling
Holistic Yield Management, Part 5: Unification of Data Operations
Holistic Yield Management, Part 4: Unification of Demand Management
Holistic Yield Management, Part 3: Unification of Sales Channels
Holistic Yield Management, Part 2: Unification of Impression Mechanics
Holistic Yield Management: An Overview, Definition, and Strategies
Adomik’s COO Shaevitz: The Golden Programmatic Mean & Data Driven Programmatic Publishing
Category:
Data Export
Category:
data operations
Category:
data-driven publishing
Header Bidding Event in Paris hosted by Adomik
Data-driven publishing, part 2: To avoid a sell-side “Programmageddon”, here’s what publishers can do.
Category:
Deal Management
Category:
demand management
Category:
DIG publishing
Adomik Will Present at DIG Publishing Lisbon 2018
Category:
digiday
Adomik and PCH will present at Digiday Programmatic Media Summit in Scottsdale November 15th
Category:
Digiday publisher summit
Category:
Digital Publisher
Former founder and CEO of Admeld joins Adomik Board of Directors
Are we at the inflection point of “free"?
The Great Impression Winnowing of 2015
Two-way transparency is the key to solving programmatic market imbalances
The two post-launch activities that will insure your private marketplaces work
The top 5 (pre-deal) keys to getting Private Marketplaces right.
How to fix private marketplaces (PMP)
How increased digital publisher confidence in programmatic channels will grow the market
A Long-term RTB Relationship Is Not An Oxymoron
Adomik’s COO Jonathon Shaevitz interview at Advertising Week 2014
Category:
Display
Category:
dmexco
DMEXCO is Coming – Book a Meeting with The Adomik Team
Meet Adomik at dmexco 2017
Meet Adomik at Dmexco 2016 Cologne
Category:
DSP
Category:
DSPs
Category:
EXCHANGE BIDDING
Category:
fast50
Category:
Fast500
Category:
first price auction
Shortly after the Google Migration to 1st Price – First Insights (Part 1)
The Transition to First Price Auctions: Leverage Our Best Practices to Get it Right
Category:
FIRST PRICE AUCTION MONITORING
Google Move to First Price Auction. Part 4 of 4: Best Practices on The Migration Preparation
Category:
FIRST PRICE AUCTION RISKS
Category:
first price auctions
Category:
floor optimization
3 Reasons Why Automated Floor Price Optimization Drives More Revenue in Header Bidding Set Ups, Part 2
3 Reasons Why Automated Floor Price Optimization Drives More Revenue in Header Bidding Set Ups, Part 1
Category:
floor price optimization
Category:
floor pricing
Category:
french programmatic market
Category:
GAM MOVE TO FIRST PRICE
Google Migration to 1st Price – Our insights (Part 2)
Category:
GDPR
GDPR Impact Analysis
GDPR for Dummies
Category:
GDPR for dummies
Category:
GDPR for publishers
Category:
google ad manager
Best Practices for Unified Pricing Rules. Part 1 of 3: Differences Between Pricing Rules & UPR
Category:
GOOGLE AD MANAGER CPM
Category:
header
Category:
header bidding
Category:
header bidding analytics
Category:
header bidding optimization
Category:
header bidding partners
Category:
header bidding solution
Category:
header optimization
Category:
holistic yield management
3rd Way to Improving Publishers’ Yield Management: Adapt Your Decision-Making Process
2nd Way to Improving Publishers Yield Management: Implement a Holistic Monetization Management System
1st Way to Improving Publishers’ Yield Management: Work with Real Data
Holistic Yield Management: A Business-Critical Practice for the Modern Publisher
AdExchanger: The Guardian uses Adomik’s unified analytics tools for holistic yield management
Adomik introduces the first-of-its kind holistic yield management platform to drive revenue insights and put publishers back in control
Programmatic Channel Allocation, Part 2: Holistic Yield Management with PMP, Programmatic Direct, & RTB
Command your programmatic seller trading data – the lifeblood of modern media selling.
Holistic Yield Management: Programmatic channel definition and allocation across PMP, Programmatic direct and RTB
Category:
hybrid setup
Category:
IAB France le Baromètre du Programmatique
Category:
Index CAL
Category:
information systems
Category:
inventory evaluation
3 Rules for Publishers to Improve their Yield Management – Introduction
Category:
Key industry topic
Floor Price Optimization with Header Bidding
Holistic Yield Management Resources for Publishers
First Price Auction Resources for Publishers
Category:
market analysis
Category:
market insights
Category:
marketwatch
Publisher Sales Team: How to capture PMP opportunities
Category:
Marketwatch newsletter
Top Brands and Trends for May 2018 in our 5 Markets According to Sell
Sell data for January 2018: Best of 5 Markets: Trends, Best Buyers
January Sell Data: Quarterly Programmatic Wrap Up: Australia, France, NL, Spain, UK Demand Trends
January Sell Data: Quarterly Programmatic Wrap Up: Australia, France, NL, Spain, UK Market Trends
December Sell Data: Best of UK Market: Trends, Best Buyers & Tips to manage your stack
November Sell Data: Best of 5 Markets: Trends, Devices & Best Buyers
Category:
measurement
Category:
media types
Category:
MIGRATION TO FIRST PRICE AUCTION
Category:
migration to first price buyers
Category:
Mobile
Category:
Mobile
Category:
mobile inventory
Meet at Mobile World Congress: See Adomik’s programmatic yield management solutions for mobile
Category:
monetization strategy
Three Rules for Publishers to Improve their Yield Management White Paper
Category:
Most Popular
Category:
Multiple SSPS
Category:
Native
Category:
new adomik platform
Meet Adomik at Digiday Publishing Summit Europe in Barcelone
Category:
new data connector
Category:
new user interface
Category:
Non classé
Generate More Leads and Grow Your Sales with Adomik Sales Enablement Platform
Transaction Types – Updates in your Report, Deal & Benchmark Apps
Category:
Non classé
Category:
Other
Category:
DSP
Category:
PCH Media
Category:
PMP
Publisher Sales Team: How to Negotiate a PMP
The Adomik Quick Reference Guide for PMPs has been updated
2018 Update to our popular “Fixing Private Marketplaces” white paper
Get your Private Marketplace (PMP) Strategy ready for 2016
Category:
PMP negotiation
Category:
PMP/Deal ID
How to get the most from programmatic private marketplaces [free download]
Category:
PR
Category:
preferred deals
Category:
prices management
Category:
Pricing programmatic inventory
Category:
pricing rules
Category:
Private Marketplace
Category:
Private Marketplace (PMP) Strategy
Category:
Programmatic
A digital publisher must read: PageFair & Adobe AdBlocking Report from 8/2015 (Summer Speed Reading)
The year in programmatic: IAB's Programmatic Revenue Report (Speed Read Version)
Publishers: Don’t Bring a Nerf Bat to a Knife Fight.
Category:
programmatic advertising
Category:
programmatic analytics
Meet Adomik at AdMonsters Ops 2016 NYC
Learning to Master Programmatic Analytics for Publishers
Adomik Honored with Digiday Signal Award for Analytics Platforms
Come see Adomik’s programmatic yield management solutions in person!
Category:
programmatic buyers
Category:
programmatic channel allocation
Programmatic Inventory Channel Allocation: Part 1: General Channel Overview
Category:
programmatic demand
Category:
programmatic events
DMEXCO 2019 is Coming – Book a Meeting with the Adomik Team
Adomik at Cannes 2017
Category:
programmatic guaranteed
Category:
programmatic managers
Category:
Programmatic market index
Category:
programmatic market trends
Category:
programmatic media summit
Category:
programmatic PMP
Category:
programmatic private marketplace
Category:
programmatic private marketplaces
Category:
programmatic publisher
Data-driven Publishing: Avoiding publisher “Programmageddon”.
ExchangeWire TraderTalk TV with Adomik’s Jeff Bernard: optimization strategies for programmatic publishers.
Category:
programmatic reporting
Category:
programmatic sales
Category:
programmatic selling
Pricing programmatic inventory: using data and insights to get it right
An overview of yield management in a programmatic world
Programmatic Selling Technology + Complexity = Challenges
A General Overview of Programmatic Selling Channels
Category:
programmatic trading data
Category:
programmatic yield
Category:
programmatic yield management
The Top 5 Programmatic Yield Management Challenges
Programmatic Advertising: A definition and Initial Impacts
Introducing the Programmatic Yield Management Handbook, a multi-part series
Category:
programmatic yield management handbook
Category:
publisher co-ops
The Road Ahead for Publisher Co-Ops
Category:
publisher guides
Category:
publisher sales
Category:
publisher trading data
Category:
publishers
Category:
publishers yield management
Category:
PYMH
Category:
reconciliation of data flows
Category:
revenue reporting
Category:
rise in CPM
Category:
RTB
Category:
RTB Yield Management
Category:
sales enablement platform
Category:
Sales Teams
Category:
seller trading data
Category:
server side header bidding
Category:
setup header bidding
Category:
setup server side
Category:
SSP
Category:
SSPs
Category:
switch adserver
Category:
The Guardian
Category:
top brands spending in deals
Category:
transparency
Category:
uk programmatic market
Category:
unified analytics
Category:
unified pricing rules
Category:
UPR
Category:
VICE
Category:
Video
Category:
Yield Management
Category:
yield management for mobile
Category:
yield management software
Category:
Yield Teams
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Google Admob
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Xandr Monetize
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ADYOULIKE
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