With multiple sites, platforms and a publisher trading desk, the team is truly leaning into the future to leverage the unique attributes of its audience and extract maximum value from the market.
However, with multiple monetization partners across the stack, it was time consuming and carries a high risk of error to have to log into each partner’s interface, extract, map and analyze the data with varying degrees of standardization.
We help them to
“Using Adomik cross-stack analytics has helped illuminate our stack by consolidating our programmatic data into a single source, which enables us to make smarter and quicker decisions”
Challenge
The Guardian team relies on data from numerous programmatic partners to give them a full picture of how their inventory is monetized. It is vital that there is a single source of truth which can provide consistent data that can be used to make more well-informed decisions, make data accessible to the relevant stakeholders, and to help them assess their position in the market.
However, with multiple monetization partners across the stack, it was time consuming and carries a high risk of error to have to log into each partner’s interface, extract, map and analyze the data with varying degrees of standardization.
“Using Adomik over stack analytics has helped illuminate our stack”
Karwai Low
Programmatic Platform Manager
The Guardian
Solution
The Guardian has been using Adomik’s Report
and Sell since October 2016
More revenue
Increase in revenue by being able to effectively optimize the monetization of their inventory
Improved transparency
Improved transparency by being able to provide better insights back to buyers
More efficiency
Increase in efficiency by reducing risk of error and troubleshooting time
Better package inventory
Understand key buyers to better package inventory and build stronger relationships with their clients
Evaluate positioning
Evaluate their position in market using Adomik’s Sell benchmarking tools
Alerts
Identify anomalies in trends which can then be acted upon
Find out how Orange uses the Adomik platform to get 22% average monthly revenue and increase in fill rate by +25%.
Start monetizing better now!
